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Coffee is a favorite habit
A grain once discovered by a shepherd, has become a favorite drink for millions all over the world.
Obviously, we're talking about coffee. It has been estimated that every day over 500 million cups of
coffee are consumed, while over 1 billion people all over planet start their day with coffee.
Even in the years of crisis and pandemic, coffee remained a constant when everything else was
changing.
Companies continue to invest in the coffee business by expanding their presence while high demand
creates opportunities for new players as competition intensifies constantly.
Why do we like coffee so much?
The fact that so many people around the world drink coffee is proof coffee is loved. We obviously know we
love coffee – but why? Below are some key reasons why this drink has won a place in our hearts.
Our "fuel"
There is no doubt that a cup of coffee in the morning makes the day easier to start. Caffeine is responsible
for energizing us.
Medicine for health
Studies have shown that coffee is good for our mental and physical health. On the one hand, it contains
antioxidants and, when plain, has no calories. On the other hand, drinking coffee floods us with a feeling of
fullness and pleasure.
Means of socialization
Coffee brings people together. People love to gather with friends, family or business acquaintances to enjoy
a good conversation while drinking their beloved coffee.
Source of new experiences
Food and drinks are an experience, and coffee is no exception. This drink manages to "wake up" all the
senses with its different flavors, special smells, and varieties. There are so many types of coffee and so many
recipes, its hard to choose a favorite sometimes